3 reasons to combine video and lead generation
Here’s how the Chili’s marketing team used the sight, sound, and motion of video for a lead generation campaign, and why other brands should consider trying something similar.
Combining brand awareness and lead generation goals
But when Chili’s and its agency, 360i, heard about form ads, they saw a good opportunity to get people to sign up for My Chili’s Rewards, the brand’s loyalty program. Form ads — a new TrueView for action format optimized for lead generation — create a sign-up form that enables viewers to submit their name and email right below a video ad. It’s a quick and easy process that doesn’t interrupt the viewing experience.
The campaign ended up generating over 7,800 form leads, a valuable addition for a campaign focused on brand consideration.